POP Impact Score

The POP Impact Score™ is our proprietary way of measuring how strong your website is — right now — in the eyes of Google.

Unlike third-party metrics like Domain Authority, which are often based on backlinks or broad estimates, the POP Impact Score™ is grounded in real, organic data. It reflects how much authority and trust Google is already giving your site, and helps us determine which keywords you’re most likely to rank for today.

This score powers all of our research. It’s what makes our strategy tailored to your site, not just your niche.

Most keyword research tools treat all sites the same. We don’t.

By knowing your site’s current strength, we can:

• Identify keywords your site can win with minimal effort

• Build silos that accelerate growth

• Prioritize opportunities that align with your actual potential

Behind the scenes, we analyze your site’s performance using real data from Google Search Console to calculate your POP Impact Score™. This score drives the keyword and silo strategies we recommend.

You don’t need to do anything — the POP platform uses this automatically to guide your growth.