Difference Between Top-Level and Supporting Content & Keywords
Heather Cumens
Last Update 10 hari yang lalu
Creating content for your website involves more than just filling pages with information – it’s about strategically crafting a structure that drives traffic, engages users, and converts leads. A well-designed website balances top-level pages, which focus on high-intent, revenue-generating content, with supporting pages that provide valuable context, build authority, and enhance search visibility. Top-level pages, often referred to as "money pages," target transactional keywords and directly influence conversions, while supporting pages—like blogs, FAQs, and resource articles—create topical depth and funnel users toward these core pages.
Top-level or “money pages” are the core revenue-driving pages of a website. These are often service pages, product pages, or high-converting landing pages designed to generate leads, sales, or sign-ups. Optimizing these pages correctly is crucial for SEO success and overall site performance.
Examples include:
E-commerce product or category pages
Service or solution pages
Key landing pages (PPC or organic focus)
High-converting blog posts or guides with affiliate links
Top-Level pages are typically longer, 2000 words or more. We recommend an on page optimization score of 80% or higher in PageOptimizer Pro.
Top-Level pages will use strong CTAs that guide users toward the conversion point.
Supporting articles boost the authority of money pages through internal linking. This strategy forms a content silo where related blog posts or resource articles link back to the main Top-Level page.
The number of supporting articles needed will depend on several factors including the competitiveness of the keyword used for the Top-Level page. POP recommends a minimum of three supporting articles to supply content for internal linking, but more may be needed depending on several SEO factors.
Supporting articles are typically shorter in length, around 750 words.
Supporting articles can answer FAQs, cover subtopics or address common pain points associated with the top-level keyword.
An Example of a Content Silo:
Top-Level Page: "SEO Services for Healthcare"
Supporting Articles:
“Top SEO Strategies for Healthcare Websites”
“How to Optimize Medical Practice Listings for Local SEO”
“Healthcare SEO Case Studies”
“SEO vs. PPC for Healthcare Providers”
Using the AI Writer to create these supporting posts is a great way to save time in the content creation process. The optimization score is less important on these pages with a 60% or higher being sufficient. Cheap and quick content creation is the focus for these supporting articles.
Top-Level pages usually target higher competition keywords that are centered around conversions. Only one term is targeted per page, although these pages typically rank for a wide variety of keywords because of the length of the content, and supporting SEO work.
The goal is to target high-commercial intent keywords. These keywords indicate that the searcher is ready to make a purchase or inquire about a service. Higher search volume isn’t always better. Focus on keywords that convert, even if the volume is lower.
POP’s new Keyword Research tools will create a custom content plan that identifies keywords that will make excellent Top-Level Pages and keywords that will be good terms for the supporting articles.
For Top-Level pages a Keyword Score of 45 or higher indicates a good combination of monthly search volume, level of competition and keyword difficulty. Top-Level pages also aim for a Keyword Golden Ratio of 2.5 or lower, but this is sometimes difficult to obtain.
If you need an explanation of all of these metrics, the article An Explanation of the Basic and Advanced Metrics in the Keyword Insight Tool gives an excellent breakdown of these terms.
For Supporting Posts, focus on keywords that are easy to win. In terms of POP metrics, look for a KGR (Keyword Golden Ratio) of 2.5 or less, a high Keyword Score, and a low SCI (SEO Competitiveness Index) within POP’s new Keyword Research tools. Many of these keywords will by extension also have low monthly search volume, but their main purpose is to boost the rankings of the Top-Level page.
A reverse content silo’s internal linking strategy follows a very precise strategy to boost the Top-Level page authority.
Each supporting post links to the next post. For example, Post 1 links to Post 2 and the Top-Level Page, but it bypasses Post 3. This keeps the focus sharp and the structure streamlined. Every supporting post within the silo links directly back to the Top-Level Page, reinforcing its authority. The Top-Level page links to one of the supporting posts.
These internal links are placed within the body content of each post, and supporting articles avoid including any other outbound links to prevent diluting authority and ensure the link equity flows directly to the Top-Level Page.