What Is the Page Optimizer Pro AI Writer and How to Use Guided Writing for Optimized Content

The Page Optimizer Pro (POP) AI Writer is a powerful SEO content generation tool that blends high-quality writing with data-backed optimization. Unlike typical AI tools, POP's writer uses a unique behind-the-scenes prompting system informed by real-time competitive SERP analysis. This allows you to create content that is not only readable but also strategically aligned with on-page SEO elements and semantic relevance.

Most AI content tools rely on generic language models. POP, however, customizes its output using your target keyword, selected competitors, and on-page SEO data. This ensures the generated content meets the actual ranking criteria of Google's top results.

POP AI Writer can be used to:

• Create new content from scratch

• Optimize existing pages

• Suggest additional content for keyword growth

Begin by running a new page optimization using the "On Page Optimization" tab or by selecting "Create New" under the AI Writer section. Input your domain, keyword, region, and language. If the content is new, select "Page not created." For existing pages, enter the URL.

You can choose between Auto Writing and Guided Writing:

• Auto Writing is ideal for supporting content, where less precision is required.

• Guided Writing allows granular control and is recommended for core pages like service or product category pages.

This guide focuses on the Guided Writing workflow.

Know your page's goal. For top-level pages, it is best to stick to POP’s target word count recommendation, while for supporting pages word count is not strictly defined and the best practice is to have around 500-1000 words.

Ask yourself:

• What is the user trying to achieve?

• Is the intent informational, transactional, or navigational?

• Do competitor pages align with your goal?

Choose up to 3 competitors that best match your intent and page type.

Choose from:

• Article: In-depth, informative content that answers questions or explores a topic comprehensively.

• Blog Post: Shorter, timely content often used for updates or engaging readers in ongoing topics.

• Product Page: Focused on a single product, with details, features, and persuasive elements.

• Product Category Page: Groups similar products; helps users browse and supports broader keyword targeting.

• Blog Category Page: Aggregates related blog posts under a topic to improve navigation and site structure.

• Service Page: Describes a specific service with the goal of converting visitors into leads or clients.

Enable your ChatGPT API key to reduce POP credit usage to 2 per article, regardless of content type or features selected. For a step-by-step guide on how to add your API key, visit this article.

You can select rich content elements such as bold or italic tags, lists, image placeholders (generated via Chat), FAQs, table of contents, meta descriptions, and internal links to top-level and supporting pages. Images are generated by ChatGPT and internal prompting that uses the content to help create more relevant images.

The new internal linking feature enables users to add in a main top-level page and supporting pages to have the AI incorporate internal links.

Without an API key, some selections consume more POP credits. With the key, the article generation costs are reduced to a flat 2 credits. As you make your rich content selections, the credits required tally will continue to keep track of the number of POP credits being used in the bottom right hand corner.

You can also select your optimization level for each piece of content choose between minimal, balanced, high and maximum. The article Levels of Optimization gives more detailed information on each level.

Customize the AI writer by providing:

• Sample product descriptions or sample content that you would like the AI to utilize when creating content.

• Brand tone, voice, and author

• Your target audience

• Specific exclusions (e.g., unwanted terms or competitor names)

Finally, the AI Writer is ready to begin. Throughout the content creation process you will have the choice to inspire the AI writer with:

• Your own page content

• Competitors’ content

• Custom content

• or a combination of these.

Typically, users looking to just tweak content and move a page that is already ranking well would use their page as inspiration and work to incorporate the content optimization suggestions throughout the content.

Someone who is creating a brand new page might use just their competitor's information or a rough sketch of the custom content for inspiration.
Users looking to tweak an existing page that is not doing well in search might use a combination of their content and competitors' content to optimize the page.

Make the choices that are appropriate for your situation for both the title generation and content outline. Edit and finalize the outline carefully. This foundation guides the article creation. Clicking next on the outline page will incur the POP credits indicated in the bottom right, and users can not navigate to previous selections once they proceed.

You then have the option to choose from either quick content or custom content.

• Quick Content (Best for speed): AI will write completely original text for each H2 and H3 you selected. It inserts your keyword and key terms per POP’s recommendations. This option is faster and ideal for pages that haven’t been built yet, though you have less control over the output.

• Custom Content (Best for quality): You provide the AI with competitor paragraphs or your own content to rewrite. Click an empty field to see content suggestions, select one or more, then use "Rewrite with AI." This option takes more time but gives you more control and quality customization.

If using the custom content option, choose one of the following revision levels:

• Minimal: Adds keywords to the provided content

• Medium: The AI Writer will write new content but keep the order and structure

• Maximum: Fully rewritten based on data

Enable per-paragraph revision for granular control. You can:

• Select multiple paragraphs from competitors

• Rewrite them using the AI

• Manually tweak or edit content

Use the 5 free regeneration credits to fine-tune sections.

By following these final steps, you ensure your content is fully optimized, accurately tracked, and ready for publishing. Reviewing the optimization score and keyword usage helps fine-tune SEO effectiveness, while the History tab and download options provide flexibility for edits and implementation. POP Watchdog then keeps an eye on your rankings post-publish.

Using the Guided Writing mode in Page Optimizer Pro allows SEOs and content creators to:

• Control structure and tone

• Align content with user intent

• Leverage SERP data to outperform competitors

• Generate high-quality, optimized content in less time

Whether you're optimizing existing pages or creating entirely new ones, POP's AI Writer ensures your content meets both user needs and search engine requirements.