Keyword Insight Tool

The Keyword Insight tool allows you to analyze an existing list of up to 100 keywords in one click using new POP metrics making it easy to identify those hidden gems and turn them into a fully developed, ready-to-implement content strategy.

Let’s take a look at how to use the Keyword Insight tool.

Click Create new under the Keyword Research tab on the project home page, and then select Keyword Insights from the choices.

Then enter in up to 100 keywords for analysis.

With one click (Get Insights), I’ll run the report.

Behind the scenes, the Keyword Insights Tool goes to work and pulls in a complete set of SEO metrics.

The Keyword Insights tool delivers a comprehensive snapshot of each term’s performance and ranking potential. It returns metrics such as search volume, intent, keyword difficulty, current position and ranking URL, SEO Competitiveness Index, All-in-Title results, Keyword Golden Ratio, and POP’s proprietary Keyword Score.

Monthly search volume - both high and low

This will show you the range of the monthly high and low search volume for each keyword you have uploaded.

This metric displays a percentage based on the difficulty of ranking for the given keyword. The higher the percentage, the more difficult the keyword will be to rank for.

This shows what position you are ranking for on Google from your list of keywords.

This displays the URL of your website that is ranked for the given keyword.

This metric shows the monthly percentage increase or decrease in search demand for a given keyword.

Keyword Golden Ratio Score or KGR

The Keyword Golden Ratio (KGR) is a valuable SEO metric that helps identify low-competition, high-opportunity keywords. It is calculated by dividing the number of Google search results that include the exact keyword phrase in the title by the keyword's monthly local search volume.

The Keyword Score is a proprietary (POP only), weighted metric designed to highlight the most valuable keywords for your SEO strategy. It combines several important factors, including:

• Monthly Search Volume: How frequently the keyword is searched for, indicating its popularity and traffic potential.

• Competition Strength: The level of competition for that keyword in search engine rankings.

• Keyword difficulty: A calculation of how long it might take for your content to achieve a high ranking for the keyword, factoring in the competition and current ranking positions.

The Keyword Score simplifies decision-making by giving you a clear, color-coded signal. The darker the green, the better the keyword in terms of both opportunity and ease of ranking. Keywords with a high score offer a strong balance of traffic potential and achievable ranking success, making them ideal targets for your SEO strategy.

The SEO Competitiveness Index is a proprietary metric that evaluates the level of SEO optimization for a given keyword based on two key factors:

• Title Optimization Frequency: This represents how many pages explicitly target the keyword in their page titles, signaling intentional optimization. Since the title is one of the most prominent on-page SEO elements, a higher frequency indicates that more competitors are actively targeting the keyword in their on-page strategy.
  

• Backlink Anchor Text Relevance: This measures how many external links pointing to various pages use the keyword in their anchor text. When websites receive backlinks with relevant anchor text, it demonstrates a stronger off-page SEO effort, as backlinks are a major ranking factor in search algorithms.

By assessing these two factors together, the SEO Competitiveness Index gives a comprehensive view of how many pages are actively optimized for the keyword, both in terms of on-page elements (title) and off-page elements (backlinks). This can help gauge how much effort competitors are putting into ranking for a specific keyword.

This metric shows the number of pages that use the exact keyword in their title tag. A higher number suggests more competition targeting the keyword in in on-page SEO.

Together, these metrics reveal how realistic it is to rank for your target phrases and which related terms can strengthen your existing content through supporting pages.

This type of keyword intelligence becomes the foundation of an effective content strategy.

As the report generates, you don’t have to wait around — you can continue working elsewhere in Page Optimizer Pro, explore other tabs, or open the History section to monitor the progress of your report.

Once the data finishes processing, the next step is to click “Cluster with AI.”

In this view, I enter the main keyword from my target service page. From there, Page Optimizer Pro’s algorithm begins analyzing my entire keyword list using a combination of AI modeling and POP’s proprietary keyword scoring system.

Behind the scenes, the tool evaluates factors such as Keyword Score, Keyword Golden Ratio, and search volume, while also referencing existing pages that already rank on my site.

This ensures that the resulting silo structure isn’t just AI-generated—it’s grounded in real performance data from my website.

Next, navigate to the Map View to visualize your topic cluster. This view provides a clear, interactive layout that helps you see how each keyword and page connects — making it easy to plan an effective internal linking structure.