Keyword Strategy Tool

The Keyword Strategy tool lets you enter up to 10 target keywords or topics, along with up to 20 competitor URLs, to generate clusters of high-quality keywords based on Google suggestions, People Also Ask, and related terms—all backed by keyword data and enhanced by AI. 

Here’s how it works: enter your target keyword(s) and competitor URLs, then click "Search Keywords." The tool will analyze and generate clusters of relevant keywords by search intent and similarity. 

From this organized output, you can refine clusters, filter results, and identify keywords for building top-level and supporting pages. This provides you with a clear structure for your SEO strategy without needing an initial list of keywords.

When you enter a topic or a set of keywords into our Keyword Strategy tool, the system doesn’t just provide a basic list of related keywords—it builds a comprehensive content strategy. Instead of simply displaying keywords in a flat list, the tool automatically organizes them into clusters based on semantic similarity and search intent. This clustering process makes it easier to identify patterns, trends, and opportunities in keyword targeting, ultimately streamlining your content creation workflow.

The tool sources these keywords from a combination of AI-generated suggestions, Google’s People Also Ask, Google Suggest, and related keyword data from Google. These keyword clusters help you structure your content silos, ensuring that top-level and supporting keywords are aligned for maximum search visibility.

Once your keyword clusters are generated, you can manually refine your list by using filters for Keyword Intent and Keyword Type or even manually including and excluding certain keywords.

Additionally, you can manually adjust clusters by excluding entire groups that don’t align with your strategy or by individually deselecting specific keywords within a cluster.

For those looking to speed up the keyword selection process, the Filter Clusters with AI feature takes keyword clustering a step further. Using advanced AI prompts, this tool quickly analyzes keyword clusters and automatically identifies the best top-level and supporting keywords for your content strategy. You can repeat this process up to 10 times for the same cluster list.

Simply:
1️ Click Filter Clusters with AI
2️ Enter your main topic
3️ Click Run

The AI will instantly generate an organized keyword list, categorizing them into primary and supporting keywords. This significantly reduces the time spent manually selecting and analyzing keyword clusters, ensuring that your strategy is data-driven and efficient.

If you prefer manual adjustments, you can still fine-tune your keyword selection by unveiling clusters and deselecting or deleting individual keywords. Once finalized, you can download your optimized keyword list, making it easy to integrate into your content planning process but most SEOs will continue by getting the keyword data for these selections.

To analyze keyword data, start by clicking "Get Keyword Data" after selecting your keywords. This tool examines your keywords and provides essential insights for SEO planning.

If performing a manual analysis, you must refine your keyword list to 100 keywords or fewer before proceeding. However, if you’re using AI Clusters, the system will automatically select the best keywords for analysis, saving time and effort.

Before finalizing, the system will display a summary of the clusters being analyzed and the number of POP credits required. Once confirmed, click "Get Data" to retrieve the basic keyword metrics, which include:

• Search Volume Trends (Low & High)

• Keyword Difficulty Score

• Current Rank & Ranking URL on Google

These foundational insights help assess keyword potential, but for deeper analysis, you’ll need advanced metrics.

Once the basic keyword data is reviewed, select all of your keywords for a more in-depth analysis. Then click "Get Advanced Metrics" to retrieve additional insights, including:

• Keyword Score – A proprietary POP metric highlighting high-value keywords.

• SEO Competitiveness Index (SCI) – Measures how often a keyword appears in meta titles and external anchor text.

• All in Title Score – Shows the level of competition for exact-match keyword usage in page titles.

• Keyword Golden Ratio (KGR) – Helps identify low-competition, high-opportunity keywords, particularly useful for supporting pages.

A confirmation pop-up will summarize the number of keywords analyzed and the POP credits used before retrieving the data.

Finally to generate a streamlined content strategy, use the "Analyze with AI" feature. This tool leverages advanced AI prompts to automatically categorize keywords into:

• Top-Level Keywords – The main keywords that define your content structure.

• Supporting Keywords – Related terms that strengthen topic relevance and are used for linking to and supporting the main topic page.

To begin, enter your main topic, click "Run", and let the AI organize the data. This approach significantly reduces manual research time, making it easier for both SEO experts and beginners to develop an optimized keyword strategy.

After AI processing, you can still refine your selections by:

• Marking additional supporting keywords.

• Swapping out top-level keywords.

• Hiding or removing irrelevant keywords from the analysis.

For top-level pages, we generally aim for a keyword score of 45 or higher to ensure strong ranking potential. For supporting topics, we focus on a Keyword Golden Ratio (KGR) of 2.5 or lower, as this indicates low-competition, high-opportunity keywords.

To make identification even easier, both the keyword score and KGR score are color-coded, allowing for quick visual recognition of the best keyword opportunities.

Once satisfied with your keyword selections, you can download the full dataset for external use and begin creating our content.

With AI-generated recommendations and advanced keyword metrics, POP’s Keyword Strategy Tool simplifies keyword research, clustering, and content organization, allowing you to make data-driven decisions with ease.