Should I reduce my word count?
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As a first step, we do not recommend reducing your wordcount. Reducing word count is an advanced SEO strategy and should be done with caution. As reducing word count at the right time can result in a significant rise in rank, but when done at the wrong time it can cause a significant drop. Reducing word count usually works best for older pages that are “stuck.” Reducing word count, which often reduces the number of times you have used a keyword or variations, is a higher risk strategy.
POP will rarely recommend that you start off reducing your word count. Even if you are using POP's Custom Strategy tab/Compare Data sub tab, make sure that you are using the recommended strategy from POP or are comfortable making those types of judgment calls.
You can see in the example below that using the regular approach in POP's Custom Strategy tab/Compare Data sub tab may not be appropriate and the Adjusted Recommendations approach should be used. In the screenshot, you can see that the regular strategy for All Competitors says to decrease word count significantly. As a result, POP recommends using the adjusted for word count approach in this situation.
When in doubt, use the POP Pro Content Brief and do not worry about POP's Custom Strategy tab/Compare Data sub tab.
