How to Choose the Right Keyword Research Tool in PageOptimizer Pro
Heather Cumens
Last Update 6 days ago
PageOptimizer Pro’s Keyword Research Suite was designed to take the guesswork out of SEO strategy. Whether you are a small business owner getting started or an experienced SEO strategist building large-scale silos, POP gives you the right tool for the job.
From your dashboard, you can access the entire suite under Keyword Research Tools. Here, you will find three powerful ways to plan your next SEO campaign, each designed for a different type of user and workflow.
If you are new to SEO or just need to build a content plan quickly, the One-Click Keyword Strategy tool is the best place to start.
With just a few seed topics, POP automatically generates keyword clusters, suggested supporting pages, and a content structure in less than ten minutes. It handles the SEO theory behind keyword selection so you can focus on creating content that ranks.
This option is ideal for:
Business owners or marketers who want quick results
New SEO strategists who need a full content plan but do not know where to start
Agencies building rapid SEO frameworks for onboarding
What you get:
Automated keyword topic clustering
Suggested silo hierarchy of top-level and supporting keywords
A data-driven content plan that is ready to execute in minutes
Credit Use: 4 POP Credits per keyword
Typical Run Time: 7 to 10 minutes
Purpose: If you want a done-for-you content strategy that balances search volume and competition automatically, this is the fastest and easiest option.
If you already have a list of keywords that you have researched or exported from another tool, the Keyword Insights Tool helps you turn that list into a fully structured content plan backed by POP’s proprietary keyword metrics.
This tool is built for experienced SEO strategists, content teams, and business owners who want data transparency, not just automation.
You will get in-depth metrics such as Keyword Golden Ratio, SEO Competitiveness Index, All in Title, and POP’s proprietary Keyword Score to help prioritize what to target first.
Use Keyword Insights when:
You already have a list of researched keywords
You want to analyze and cluster them into content topics
You need to compare ranking potential and competitiveness before writing
What you get:
Keyword-level data including difficulty, volume, and competition
Insights to prioritize low-competition, high-opportunity terms
Clear recommendations for top level versus supporting pages
Credit Use:
1-3 keywords = 1 credit
4-6 keywords = 2 credits
7-10 keywords = 3 credits
11-60 keywords = 4 credits
61-100 keywords = 5 credits
Typical Run Time: 7 to 10 minutes
Purpose: This tool bridges the gap between keyword data and content execution, helping SEOs make smarter, data-driven decisions.
For agencies, advanced SEOs, or business teams who need a more customized content strategy, POP’s Custom Silo Option is the best choice.
This solution gives you the flexibility to merge POP’s automation with your own strategic insight, making it ideal for complex websites or multi-location projects.
The custom silo gives you the option to start with a list of up to 10 main topics or a list of 20 competitor URLs and develop a custom content strategy. Use this tool if you want to select keywords to include in your analysis. You can filter by keyword intent (Informational, Commercial, Transactional and Navigational) or by the Source of keywords (Google Suggestions, Related Keywords, KEyword Suggestions, AI Generated Keywords, AI-Suggested Supporting Keywords, and People Also Ask).
Use the Custom Silo when:
You have multiple keywords or topics
You want full control over the keyword selection process
You want to have more control over the keyword research process
What you get:
A customized content plan, with human oversight on each step of the process
Multiple silos for each topic entered
Data transparency, Keyword Score, KGR, SCI, All in Title, difficulty, and current rank or URL are all summarized on one screen
Credit Use: 1 POP Credits per keyword or 1 POP credit per 5 Competitor URLs + POP Credits for Keyword Data
1-3 keywords = 1 credit
4-6 keywords = 2 credits
7-10 keywords = 3 credits
11-60 keywords = 4 credits
61-100 keywords = 5 credits
Typical Run Time: Depends on the number of topics and keywords selected.
Purpose: This tool allows you to customize each step of the silo creation process, choosing keywords to include, and then customizing the selections made for the content plan.
Each tool in the Keyword Research Suite is powered by a consistent set of advanced SEO metrics that help guide smart, data-backed decisions.
| Metric | Definition / Purpose |
| Search Volume Trends (Low & High) | Shows seasonal or trend fluctuations in keyword popularity. |
| Keyword Difficulty Score | Estimates how competitive a keyword is to rank for. |
| Current Rank & Ranking URL | Displays where your site currently ranks for the keyword, if applicable. |
| Keyword Score (POP Proprietary) | Highlights high-value keywords based on opportunity and competition balance. |
| SEO Competitiveness Index (SCI) | Measures how often a keyword appears in meta titles and external anchor text. This is a strong indicator of real-world SEO competition. |
| All in Title Score | Shows how many web pages use the exact keyword in their title tag. This helps gauge true keyword competition. |
| Keyword Golden Ratio (KGR) | Identifies low-competition, high-opportunity keywords. This is particularly useful for supporting content or quick wins. |
Whether you are building your first SEO campaign or refining a large, multi-silo content strategy, PageOptimizer Pro’s Keyword Research Suite gives you the flexibility to work your way. From quick-start automation to deep, data-driven insight, each tool supports a different stage of your SEO journey.